GeoSpot is the latest technology developed by Ofertia/Bonial to measure physical store traffic.
Measure the impact that mobile campaigns have in store traffic generation is key. With GeoSpot retailers will have access to conversion rates and consumer trends in a daily, weekly, monthly and yearly basis, among many other things.
At Ofertia/Bonial we want to help retailers and brands understand the needs of consumers and make their communications as relevant as possible. The only way to do it is to go wherever and whenever the consumer needs it, avoiding intrusive marketing and using GeoSpot to measure if there is a positive impact (conversion, uplift, new consumers, loyalty…).
With GeoSpot we use multiple touch points, double validation for store entries, multiple restrictions, and we combine it with a large amount of data that we collect every day, which constantly improves the accuracy of our algorithm and our understanding about consumer needs.
GeoSpot has been validated by Nielsen, who has analysed the accuracy of the data, the algorithm and the restrictions to give statistical validity to the data conversion as well as uplift compared to the control group.
The technology developed by Bonial and Ofertia allows us to quantify the traffic generated by the digital brochure view to the physical store and the incremental effect that being exposed to this brochure has on the consumer
Nielsen Technical Specialist
Customers working regularly with GeoSpot get enough data to observe weekly, monthly or annual trends, allowing them to improve constantly. Comparing advertising campaigns by seasons, regions and more is available to anyone with a rich enough data set
If you have physical stores, you are a brand or an agency and you want to your consumers through a mobile phone, contact us